We worked with DLKW Lowe to create a ‘Hero’ signature theme to underpin the product taking effect across a range of commercials for Domestos. The first commercials aired with our theme in 2008, and it is still in use globally. The music is unique to the brand and is part of the brand identity. The music straddles creative briefs without being prescriptive in terms of what the creative content of new ideas should be. The idea is simple and effective. When Domestos is seen being used the ‘Hero’ theme is heard.